Hi, I'm
Petra Dueck, CDP*
Digital Marketer & Brand Strategist,
Art Director & Senior Graphic Designer,
UX/UI & Website Designer/Developer
I help you communicate and interact with your audience and bring your concepts to life.
*CDP™ Certified Design Professional with DesCan (Design Professionals of Canada) since 2008.
Journeying to a Parallel Universe: AI turns me into a young sorcerer fashion model battling evil through design. (AI generated image)
digital marketing
I build integrated marketing systems that connect with real people. By blending strategy with hands-on execution, I help brands grow visibility, strengthen customer relationships, and drive results across channels.
UX/UI Design
I design intuitive digital experiences that feel effortless to use. My focus is on usability, clarity, and close collaboration — crafting thoughtful solutions that support both users and cross-functional teams.
Art Direction & Graphic Design
I lead creative work that’s grounded in clarity, concept, and cohesion. From campaigns to branding, I bring sharp visual thinking and cross-disciplinary experience to every project.
Digital Ad Support for Agencies – 2026
Strategic partnership. Reliable execution. Campaign support.
In 2026, I’m offering dedicated digital ad execution support to a small number of agency collaborators. If you’re looking to reduce the load on your in-house buyers or extend your team’s campaign capacity, I provide focused help with paid media — offering hands-on execution, optimization, and reliable delivery across multiple ad accounts.
You
Ideal Agency Partner
- Needs dependable support with digital ads implementation across Google Ads and/or LinkedIn Ads
- Needs extra hands without adding strategic overhead
- Manages multiple clients and active campaigns
- Owns client strategy and relationships
Me
What I Bring to the Table
- Hands-on experience in Google Ads (Search & Performance Max), with foundational B2B campaign experience in LinkedIn Ads
- Google Analytics 4 (GA4) & Tag Manager experience across multiple client and internal websites and platforms
- Google Search Ads certified (Google Skillshop)
- 2+ years of Meta Ads campaign execution
Think We Might Be a Good Fit? Let’s discuss whether this support model fits your team.
Availability is limited to ensure focused delivery.
Initial
conversations are open in January 2026. Request a meeting to get started.
What I Can Help Execute
Execution-focused support for paid media campaigns and GA4 tracking — delivered with reliability, attention to detail, and alignment with your team’s strategy.
Paid Media Execution (Google Ads & LinkedIn Ads)
I support agencies by executing paid media campaigns across Google and LinkedIn. My focus is on campaign implementation and optimization—building campaigns, refining targeting, and managing platform-specific testing with care and consistency.
Whether your team is scaling spend or onboarding new clients, I help carry the delivery load without complicating strategy ownership or client relationships.
Google Analytics 4 (GA4) & Conversion Tracking Setup
I help agencies implement clean, usable tracking setups that support better campaign decisions. From basic GA4 event tagging to more customized setups, I follow your strategic direction to build GA4 frameworks that deliver clarity and confidence—without adding complexity.
- Basic GA4 event setup
- Tag Manager support
- Conversion goal configuration
- Light monthly reporting (if needed)
Credentials & Experience
Here’s a quick snapshot of my relevant credentials and campaign experience:
- Hands-on with Google Ads & LinkedIn Ads: managed live client and internal campaigns with a focus on platform-specific best practices
- Certified in Google Search Ads (via Google Skillshop)
- GA4 & Tag Manager implementation: custom setups across multiple client sites and my agency site, Petra Dueck Design
- 2 years of Meta Ads experience: strategy, campaign builds, and performance optimization
- Currently pursuing GA4 certification (in progress, 2026) to stay aligned with evolving standards and practices
To see more qualifications, visit my LinkedIn page.
Design Work Examples
Here is a quick look at a collection of magazine covers I’ve designed over the years working as an Editorial Designer and Art Director at magazine publishing companies.
Also, to view photography samples
visit my Flickr profile.
Click to download a PDF portfolio of magazine cover examples.
Areas of Expertise
My experience spans a spectrum of disciplines that inform my work — from crafting compelling visuals, building an online presence, shaping brand identity, driving digital engagement, creating impactful content, or capturing moments in stills and motion, my experience covers a wide range of workflows.
Marketing
Digital Marketing,
Social Media Marketing,
& Search Marketing (SEO & SEM)
Content
Content Planning,
Content Development,
& Copywriting
Branding
Brand Strategy,
Corporate Identity,
& Logo Design
Communication Design
Graphic Design,
Art Direction,
& Creative Direction
Websites
Web Design,
Search Optimization (SEO),
& Web Development
Camera
Photography,
Videography,
& Video Editing
Detailed Specializations
Paid Media Management (Google Ads, LinkedIn Ads, and Meta Ads) • Campaign Optimization & Execution • GA4 Setup & Analytics • Conversion Tracking Strategy • Landing Page Design & Development • Ad Copywriting & Design • Print & Digital Marketing Media & Advertising Design • Brand Strategy & Brand Identity Design • Magazine Art Direction & Editorial Design • Custom Website, WordPress, or Shopify Web Design & Development • UX (User Experience) Design & User Research • UI (User Interface) Design with Figma • Search Engine Optimization (SEO) for Websites & Etsy Products • Social Media Strategy, Setup, & Management • Content Marketing Strategy & Planning • Content Development & Copywriting • Photography, Videography, & Video Editing • Generative AI Prompt Priming and Engineering
Testimonials
Petra Dueck Design has led our marketing for over a year, and their ad campaigns across Facebook, Instagram, Google Search, and YouTube helped drive a 3x increase in revenue within 11 months. Our audience engagement surged—our Facebook group grew by 25%, and our Facebook Page gained 21% more followers (2.2k total). From precise ad buying to standout creative and clear reporting, every campaign delivered results and deeper brand connection.
—Thea D.
CEO, Victoria Sampler
DCD engaged Petra Dueck Design for a Core SEO Audit & Roadmap, focusing on our key products and how we ranked with search engines, including a competitor comparison. The audit was very insightful and comprehensive, delivering actionable steps to improve our rankings and visibility. It was definitely a high-value service more companies should consider to stay relevant in their space.
—Ryan Preddy
General Manager, DCD Design & Manufacturing Ltd.
Petra is incredibly knowledgeable about integrated digital marketing. Her ability to break down the granular and technical complexities of specialized niches—such as search, organic and paid social media marketing, and AI-driven content marketing for small to medium-sized businesses—is truly her gift. She translates her expertise into practical tools and frameworks that are not only resourceful and easy to use but also help businesses save valuable time and money. I would highly recommend her services because she will deliver results.
—Tess Zevenbergen
Owner & Brand Strategist, Prenoia Communications
I have worked with Petra since 1996. She is dedicated, focused, on time for work, works longer than expected, passionate about what she does, committed to the team and the company, and is always thinking outside of the box. Her skills shine to a point where it’s like the back of our hand. 11/11
—Lance Morginn, CCI
President at Blockchain Intelligence Group
Vice President at Western Shores Interactive
Petra has an amazing graphic eye as well as being fatastic to work with - easy going and a great problem-solver.
—Leanna Hoskins - Web Development, Marketing Specialist
at Western Shores Interactive
I had the pleasure of working with Petra for about four years. Our jobs never crossed paths but I enjoyed the times we did talk. Her work on our magazines was great. She did and incredible job and she made our magazines so much better. She designed great ads and the layout of the magazines were always first class. I hope our paths cross again some day.
—Diana Maria Cippiciani-Topping - Retired Circulation Manager Accounts Receivable Specialist
at OP Media Group Ltd - Pacific Yachting and Canadian Aviator Magazines
Petra is a tremendous individual with terrific vision and understanding - putting into visual terms the aspirations of her clients. Without losing sight of import and impact, Petra deftly balances her broad experience with a sharp focus on details. A pleasure to work with, I would highly recommend her.
—Tito Naman - Production Manager
at Western Shores Interactive
Work With Me
Freelance & Contract
Support for Agencies
I offer contract-based digital advertising support for agencies, focused on Google Ads (Search), LinkedIn Ads, and GA4 / Tag Manager. This work is designed to slot into existing teams—supporting campaign execution, optimization, and measurement as needed.
Managed Services
at Petra Dueck Design
Looking for a creative and strategic partner to support your business growth? My boutique agency, Petra Dueck Design, provides tailored digital marketing and design services for small to mid-sized organizations.
Available services include:
- Strategic Brand Development
- Brand Identity & Logo Design
- Website & Landing Page Design
- SEO Audits & Optimization
- Social Media & Content Strategy
- Advertising Campaign Design
- Digital Marketing Management
About Petra
I’m a marketing-focused designer and communications specialist working from my home studio in North Vancouver, BC, Canada. With a background in brand development, digital advertising, and visual storytelling, I support both small to mid-sized businesses and creative agencies—offering hands-on help in design, campaign execution, and web-based communications.
I bring 30 years of professional experience and hold the equivalent of a Bachelor’s Degree in Design (BDes). I’ve been a certified design professional (CDP) with DesCan (formerly GDC) since 2008.
Over the years, I’ve worked with clients such as CBC Radio, Vancouver Sun, Applied Arts Magazine, Pacific Yachting Magazine, Canadian Yachting Magazine, The Vancouver and Toronto Boat Show guides, The Co-operative Housing Federation of BC, The Directors Guild of Canada, The Arts Club Theatre, and more.
When not working, I enjoy nature walks (usually with an audiobook or my camera), tending to my aquariums of guppies or my two cats, spending time with friends and family, cooking, gaming, and watching TV or movies.
Socials & Profiles
Location
I’m based in beautiful Metro Vancouver, British Columbia, Canada, and work remotely with clients across North America. Since most of my deliverables are digital, I operate from my home office and collaborate easily across time zones.
I’m proficient on both Mac and PC, and communicate with clients via phone, email, or video chat. For real-time teamwork, I’m experienced with tools like Zoom, Slack, and Discord—and I’m always open to using whatever platforms your team prefers.